Technical Sales for Technical Founders
Sales, Marketing, and Business Development
Zumal Consulting offers strategic consulting, founder coaching, and fractional implementation for B2B startups and small businesses.
Specializing in hardware, deep tech, and niche component technologies, Zumal Consulting supports technical founders, researchers, and engineers with launch and growth strategies for technical products.
Hardware is hard
Zumal makes it easier
Innovation is just the beginning. Choosing the right market, building the right product, and winning the right customers separates the success stories from the technologies that never made it out of the lab.
Zumal Consulting helps technical founders accelerate corporate customer traction.
Specialties
Strategy and execution success in:
Hardware Technologies
Deep Technologies
Niche Technologies
With customer targets in:
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Aerospace
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AR/VR
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Automotive
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Consumer products
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Deep sea
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Defense
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Electronics
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Energy​
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HVAC
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Industrial
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Medical devices
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Robotics
Services
About
Andrew Morton
Founder, Zumal Consulting
Twelve years in technical sales and marketing, engineering, product management, venture capital, and business development for startups and small businesses. Formerly the Director of Business Development at Artimus Robotics. MBA and BS Mechanical Engineering.
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529% revenue growth and 766% increase in inbound qualified leads while leading sales and marketing at Artimus Robotics
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Negotiated 7-figure contracts at Air Squared that 2x total company revenue
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2x first employee, 3x first salesperson
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Strategy and execution success connecting sales, marketing, and product development
Testimonials
"Andrew is one of those rare people who understands engineering, marketing, sales, and how they all fit together in a technical startup. He knows the hustle of being an early stage employee and also understands what it looks like to close an account that changes the game for a company. I have spent years searching for a gem like Andrew who truly gets technical and design-win sales for startups and small businesses."
Madison Maxey
CEO, Loomia
"Andrew has the unique ability to identify gaps in your sales strategy, combined with real world ability to execute against that strategy and win business despite the ever-present resource constraints of an early-stage startup. He has a knack for qualifiying and prioritizing the best opportunities and comfortably manages complex sales involving multiple stakeholders."
Tim Morrissey
GM, Drive Capital
"Critical business negotiations are taxing by the nature of their importance, but Andrew seems to navigate these pressure situations with ease. I would largely attribute this to his ability to build relationships in a way that inspires trust and confidence, with clients and colleagues alike. His contributions have formed the benchmark of what our company expects from our business development team."
Kirk Shaffer
CMO, Air Squared